by Álvaro Sahún June 08, 2021
Be it dreaming about that perfect engine purr, or nought to 60mph (or 100kmh) in the time it takes to switch gears, everyone has their dream car; the “if I won the lottery” car, the “when I’m rich and famous” car. And since we’re as passionate about cars as we are about what you wear when you’re in them, we wanted to find out the most-coveted luxury car of them all.
To do so, we reviewed the number of monthly searches for 15 luxury car brands across 32 European countries to uncover the most popular of them all.
Banking a phenomenal 3,897,500 European searches every month, as well as being the most popular car brand in 20 of the 32 countries reviewed, Tesla took the trophy for Europe’s most sought-after luxury car.
The only electric-first brand in the list, it seems sustainability is scoring as high as luxury these days, with environmentally-conscious countries like Norway, Sweden and Denmark all choosing Tesla as their go-to luxury brand. In fact, Tesla beat German-owned Audi and BMW for the number one spot in Germany, taking in nearly double the monthly searches as BMW.
In second place is BMW. As well as tallying up 3,021,400 continent-wide searches every month, it’s the favourite car in ten of the countries we reviewed. BMW takes first place in countries including Croatia, Finland, Portugal and the Netherlands.
Going home with bronze is Audi. Just behind BMW, there are 2,431,900 searches a month for Audi across Europe. Audi also came first in two of the 32 countries reviewed - Greece (35,000 searches) and Russia (62,000 searches).
We also looked at the countries that had the most searches for each luxury car to find out where each manufacturer was most adored.
So we know which cars are popular and where, but what about which country is the most car-crazed? Who’s spending their lunch breaks searching for the newest Ferrari concept photos, or lying awake at night Googling the next Bugatti release?
At 2,947,700 searches every month across these 15 luxury car brands, Germany isobsessedwith good cars. With luxury manufacturers in their repertoire such as BMW, Audi, Porsche and Mercedes-Benz (that’s over 25% of the cars we reviewed), is it any surprise?
We’ve summed up the ten countries racking up the most amount of monthly car searches, does your country feature?
Has all this talk of cars got you in the mood for some indulgent internet browsing of your own? We don’t blame you. But why start not with the smaller luxuries, like the perfect pair of driving shoes? Slipping into one of our iconic, lightweight designs is a sure-fire way to transform any automotive journey into the ride of your life.