Be it dreaming about that perfect engine purr, or nought to 60mph (or 100kmh) in the time it takes to switch gears, everyone has their dream car; the “if I won the lottery” car, the “when I’m rich and famous” car. And since we’re as passionate about cars as we are about what you wear when you’re in them, we wanted to find out the most-coveted luxury car of them all.
To do so, we reviewed the number of monthly searches for 15 luxury car brands across 32 European countries to uncover the most popular of them all.
Luxury Cars Ranked By Number Of Searches Across Europe
Tesla - 3,897,500 searches
BMW - 3,021,400 searches
Audi - 2,431,900 searches
Porsche - 1,296,750 searches
Lamborghini - 1,192,400 searches
Volvo - 1,155,950 searches
Ferrari - 1,089,050 searches
Jaguar - 712,400 searches
Lexus - 577,250 searches
Land Rover - 523,250 searches
Maserati - 509,550 searches
Bugatti - 391,950 searches
Cadillac - 244,300 searches
Mercedes-Benz - 84,990 searches
Rolls-Royce - 35,980 searches
The Three Most Popular Luxury Cars In Europe
Banking a phenomenal 3,897,500 European searches every month, as well as being the most popular car brand in 20 of the 32 countries reviewed, Tesla took the trophy for Europe’s most sought-after luxury car.
The only electric-first brand in the list, it seems sustainability is scoring as high as luxury these days, with environmentally-conscious countries like Norway, Sweden and Denmark all choosing Tesla as their go-to luxury brand. In fact, Tesla beat German-owned Audi and BMW for the number one spot in Germany, taking in nearly double the monthly searches as BMW.
Where Are Europe’s Biggest Tesla Fans?
Germany - 974,000 searches
United Kingdom - 547,000 searches
France - 443,000 searches
Italy - 381,000 searches
Spain - 251,000 searches
In second place is BMW. As well as tallying up 3,021,400 continent-wide searches every month, it’s the favourite car in ten of the countries we reviewed. BMW takes first place in countries including Croatia, Finland, Portugal and the Netherlands.
Where Are Europe’s Biggest BMW Fans?
Germany - 489,000 searches
United Kingdom - 363,000 searches
France - 296,000 searches
Italy - 231,000 searches
Netherlands - 217,000 searches
Going home with bronze is Audi. Just behind BMW, there are 2,431,900 searches a month for Audi across Europe. Audi also came first in two of the 32 countries reviewed - Greece (35,000 searches) and Russia (62,000 searches).
Where Are Europe’s Biggest Audi Fans?
Germany - 445,000 searches
France - 376,000 searches
Italy - 284,000 searches
United Kingdom - 254,000 searches
Spain - 240,000 searches
Countries With The Highest Searches For Each Car
We also looked at the countries that had the most searches for each luxury car to find out where each manufacturer was most adored.
Where Are The Biggest Fans Of Each Car Brand?
Tesla: Germany - 974,000 searches
BMW: Germany - 489,000 searches
Audi: Germany - 445,000 searches
Porsche: Germany - 263,000 searches
Lamborghini: Germany & Italy - 168,000 searches each
Volvo: Poland - 135,000 searches
Ferrari: Italy - 310,000 searches
Jaguar: United Kingdom - 134,000 searches
Lexus: Poland - 77,000 searches
Land Rover: United Kingdom - 97,000 searches
Maserati: Italy - 89,000 searches
Bugatti: France - 67,000 searches
Cadillac:United Kingdom - 48,000 searches
Mercedes-Benz: Germany - 20,000 searches
Rolls-Royce: United Kingdom - 11,000 searches
Germany Is The Most Luxury Car-Obsessed Country In Europe
So we know which cars are popular and where, but what about which country is the most car-crazed? Who’s spending their lunch breaks searching for the newest Ferrari concept photos, or lying awake at night Googling the next Bugatti release?
At 2,947,700 searches every month across these 15 luxury car brands, Germany isobsessedwith good cars. With luxury manufacturers in their repertoire such as BMW, Audi, Porsche and Mercedes-Benz (that’s over 25% of the cars we reviewed), is it any surprise?
We’ve summed up the ten countries racking up the most amount of monthly car searches, does your country feature?
Ten Most Luxury Car-Obsessed Countries
Germany - 2,947,700 searches
United Kingdom - 2,106,000 searches
France - 2,180,400 searches
Italy - 1,942,200 searches
Spain - 1,278,100 searches
Poland - 1,117,800 searches
Netherlands - 688,050 searches
Sweden - 512,600 searches
Belgium - 534,800 searches
Russia - 439,200 searches
Has all this talk of cars got you in the mood for some indulgent internet browsing of your own? We don’t blame you. But why start not with the smaller luxuries, like the perfect pair of driving shoes? Slipping into one of our iconic, lightweight designs is a sure-fire way to transform any automotive journey into the ride of your life.
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